We started our first brand in 2018. Since then we've built every brand we own from scratch, and seven of them have passed eight figures in sales. Some of them are now run by people who first joined us as employees, and we also back outside founders who come to us with a strong idea.
How we work
We want to be the best in the world at advertising.
Creative, funnels and media buying are what most of us do every day. We write the briefs, shoot and edit the ads, build the pages and buy the media ourselves, across every brand we own.
Whatever one brand learns, the others use the next week. That's the main reason people get good here quickly: you're learning from every brand and product we run, all at once.
And we want every customer to be glad they bought from us.
Advertising can win someone's first order. Only the product earns the second one. Every brand starts with a category where we believe we can make something better, and before we scale anything, we make sure it does exactly what we say it does.
We read reviews, support tickets and comment sections constantly, until we know why people buy and why they don't. When customers tell us something isn't right, that becomes the next version of the product, the packaging or the instructions.
A brand only leads its category when customers come back and tell their friends. That's the number we care about most, and it's why our product and customer teams have as much say as our marketers.
If you join us in marketing, you'll still spend time with the product and the customer. The best ads we've made came from something a customer said.
Where it can go
Why join
We offer equity and profit sharing, so the people who build our brands share in their success.
We put a lot into teaching. You'll learn directly from the people who scaled our brands, using the same playbooks they use, and you'll have access to the best courses in the industry whenever you want them.
We're a small team that does big things. If you're learning fast, your responsibilities will grow just as fast.
If you want to start something and you've shown you can execute, we'll consider investing in it and helping you scale it. We've already done this with many people who joined our team, and today they run eight-figure brands.
Things you should know
Our markets are competitive and the fastest way to get copied is to show what's working. You'll see the brands, and the numbers, once we're both serious about working together.
We test a lot, results are visible and the bar is high. If you want a quiet, predictable job, we're probably not the right place, and it's better to say that now.
We sometimes hire people from outside the industry. What we always look for is evidence that you're exceptional: hard, interesting problems you've worked on before, and what you did about them.
Equity and profit sharing aren't handed out on day one. They come as you prove yourself and take on more, the same way responsibility does here.
Apply
Send us your work, a few lines about yourself, and what you'd like to do here. If you're a founder with an idea, tell us about it.